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Pump Products has unveiled a website redesign that simplifies pump selection, increases site speed and streamlines the on-line shopping experience.

“Pumpproducts.com serves as a portal to an extensive inventory of quality pumps and pump parts from Armstrong, Bell & Gossett, Grundfos, Hydromatic, Liberty, Zoeller and a dozen other leading manufacturers,” says General Manager Ed Drejman. “It’s also our help desk, sales counter and check-out. These areas require a lot of square footage in the real world so devoting comparable resources to our digital space makes sense as we strive to address the e-commerce landscape in relevant and effective ways.”

The remade site is characterized by a clean design and an intuitive selection process, key elements in connecting pump buyers to the product and sizing information necessary to choose appropriate pumping equipment.

“The site makeover was undertaken with an eye toward maximizing Pumpproducts.com’s clarity, interactivity and user-friendliness,” says Product Expert Fred Hettinger. “In addition to product information, we’ve set out to provide as much on-line assistance as possible in the form of chat windows and toll-free telephone-based customer service.”

The website makeover is accompanied by inventory additions including an expanded selection of Little Giant products, Armstrong’s new maintenance free bearing assemblies and engine driven trash pumps by Wacker and AMT.

“With 520,000 square feet of warehouse space, we are able to stock an extensive inventory of in-demand pumps and parts by leading manufacturers like Armstrong and Bell & Gossett so we’re often able to get an order out the same day,” says Fred Hettinger. “Along with quick delivery, we offer free shipping on many items and a lowest price guarantee.”

Foregoing costly retail space in favor of e-marketing directly through social media tools and display advertising built into the new site enables Pump Products to undercut large retailers with an interactive Lowest Price Guarantee — any buyer who can document a lower price on a purchased item within 30 days receives a $110% refund on the difference.

“As we become more familiar with the digital marketing landscape and the opportunities it offers to reach more customers by clearly offering what we have, we undertake site improvements aimed at broadening our appeal and attracting new customers,” says Ed Drejman. “Our goal is to set the standard for informative, functional and secure online pump sales.”

View the redesigned Pump Products website at www.pumpproducts.com.