It is time for fancy no-look passes, buzzer beaters, walk-ons becoming stars, shots of despondent college freshmen in the stands and of course, that “One Shining Moment” when the champions of college basketball are crowned. That’s right, March Madness, one of the most exciting sports events of the year, is finally back! 

Besides the action on the court, March Madness is known for mass participation in pools. Friends, coworkers, the girls at the salon, your church group, your prison shuffleboard team – everybody is filling out a bracket.

While the basketball and pools are all well and good, there is still something missing. Who among us has not thought, while watching a mid-major from nowhere upset Duke, “I wish this helped me save money on pumps somehow.” Well fear not, because that moment is here. This year we’re introducing a great way to get discounts on pumps while also enjoying college basketball. We call it PUMP MADNESS.

What Is Pump Madness?

If you’ve ever filled out a bracket before, you know that there are four regions (East, South, Midwest and West) consisting of 16 teams each. Each region is further subdivided into two groups or “pods” of eight teams each. You can see a visual representation in the official NCAA bracket here:

Each pod is separated into a different colored box for your convenience and to help you visualize the concept.

We made our own bracket, but with pumps instead of basketball teams. One pump type was assigned to represent each pod of teams. So there are eight different pump types (sump, transfer, sewage, booster, well, condensate, grinder and effluent) representing eight different pods.

Now that you understand the relationship between the pods and the pumps, the savings come into play at the end of the tournament, when the winner is crowned. Whichever team cuts down the nets, will also create a discount at PumpProducts.com for the pump type of their regional pod.*

For instance, if top seeded Virginia (from the South 1 Sump Pump region) finally puts its tournament demons to rest and wins it all, PumpProducts.com will offer a 5% discount on all sump pumps in our online catalog. If the North Carolina Tar Heels (West 2 Effluent Pump region) repeat as champions, there will be a 5% discount on all effluent pumps, and so on.

*We thought of matching all 64 teams with 64 pump models but thought that may too ambitious. Maybe for future tournaments.

The discount cuts across all brands and will be in effect for a full week after the championship game (April 3-April 10, 2018). There is no minimum order threshold and PumpProducts.com will reveal how to apply the discount after the championship, so stay tuned.

Here’s the full list of pump regions and the teams represented by each pump:

-SUMP PUMP REGION (SOUTH 1): Virginia, UMBC, Creighton, K-State, Kentucky, Davidson, Arizona, Buffalo

-TRANSFER PUMP REGION (SOUTH 2): Miami, Loyola of Chicago, Tennessee, Wright St., Nevada, Texas, Cincinnati, Georgia St.

-SEWAGE PUMP REGION (EAST 1): Villanova, Radford, Va. Tech, Alabama, West Virginia, Murray St., Wichita St., Marshall

-BOOSTER PUMP REGION (EAST 2): Florida, St. Bonaventure, Texas Tech, Stephen F. Austin, Arkansas, Butler, Purdue, Cal State Fullerton

-WELL PUMP REGION (MIDWEST 1): Kansas, UPenn, Seton Hall, N.C. State, Clemson, New Mexico St., Auburn, Charleston

-CONDENSATE REMOVAL PUMP REGION (MIDWEST 2): TCU, Syracuse, Michigan St., Bucknell, Rhode Island, Oklahoma, Duke, Iona

-GRINDER PUMP REGION (WEST 1): Xavier, Texas Southern, Missouri, FSU, Ohio State, South Dakota St., Gonzaga, UNC-Greensboro

-EFFLUENT PUMP REGION (WEST 2): Houston, San Diego St., Michigan, Montana, Texas A&M, Providence, North Carolina, Lipscomb

You can also see if there are any storylines that associate a pump with a certain team or region. Wouldn’t it be fitting if Kansas won a well pump discount for everyone who relies on well water in rural areas?

March Madness becomes April Savings

The purpose of Pump Madness is to give our customers the hope of pump savings while they follow along with March Madness. Knocked out of your office pool on the first day? The old alma mater let you and the rest of the Class of 1983 down again? Never fear, because you’ll still have a reason to follow  the tournament. Just root for the team championed by the pump you need.

Whether you’re a homeowner who has been waiting for a price drop to buy that backup sump pump or a building manager thinking of buying new grinder pumps in bulk for your sewage system, pay attention! This could be an opportunity for great savings.

Technically, the action doesn’t really get going until the Elite Eight next weekend, but we wanted to give you a little taste of the excitement beforehand. You can enjoy the first weekend of the tournament without stressing about the pump you need and you don’t even have to make any picks!

That’s the beauty of Pump Madness. You don’t have to do anything but be patient, watch the games and root for your favorite teams (or pumps). So get into gear; Pump Madness is here!

Pump Products sales specialists are standing by to help you find the right pump or part, as well as to provide price quotes, stocking availability and shipping information. Call our toll free number 1-800-429-0800 to speak to an expert today.